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Manager Referral Programmes (RM/lb)

Overview

Reference
RM/lb

Salary
ZAR850,000 - ZAR1,000,000/annum

Job Location
- South Africa -- City of Cape Town Metro -- Cape Town

Job Type
Permanent

Posted
25 April 2019


Manager Referral Programmes

R850k - R1 million

Cape Town

Excellent career opportunity with multinational FMCG Group. 

RESPONSIBILITIES:

  • Develop and implement an effective referral programme and lead generation strategy to support the overall business objectives.
  • Own the design, conceptualization and constant improvement of referral programmes in channels with the greatest potential to achieve leads targets.
  • Lead the integration of referral programmes into existing/new channels and partner with channel/touchpoint owners to maximize the subscriber base and user acquisition.
  • Partner with digital/technology teams in an agile environment to develop, maintain and enhance the necessary commercial/digital infrastructure, platforms or applications to support referral programmes.
  • Implement and management of timely reward payment solutions for successful referrals.
  • Run tests and measure results in an effort to continuously improve upon the effectiveness of programmes and enhance user experience.
  • Record and analyze data to track progress against key metrics and produce programme reports.
  • Manage the Referral Programmes budget

Qualifications and experience

  • Proven track record of driving results within the commercial and digital spaces; takes personal accountability for achieving individual and shared acquisition goals, experience with referral and/or loyalty programmes.
  • Exceptional problem solving skills to find solutions to challenges in ambiguous environments, and understanding of lean hypothesis testing techniques for quick, iterative designs is a plus.
  • Exceptional analytical skills and ability to interpret various data to drive strategy and innovation
  • Highly collaborative, values strong team dynamics, is proactive in supporting touchpoint channel owners and working with technology partners as a core member of an agile team.

Please apply on-line


Contact information

Lynley Batho